Email marketing is one of the most cost-effective methods of music promotion. With email, you can reach thousands of people for a fraction of the cost of other traditional marketing methods. It allows you to target your audience based on their interests, demographics, and location. This makes it easier to target the right people with the right message. In addition, it allows you to easily measure the success of campaigns and adjust strategies accordingly. You can track open rates, click-through rates, and conversions to see what is working and what is not. With email marketing, you can create a personal connection with your fans. You can send them exclusive offers, updates, and content to keep them engaged and informed.