Connecting your music to your audience helps to create a deeper engagement with them, as they can relate to your music on a more personal level. By relating your music to your audience, you can create an identity for yourself as an artist. This can help to separate you from other artists, and make you more distinct. Aside from that, relating your music to your audience can help to increase the presence of your artist brand. This can be beneficial for marketing and building a successful career. When your audience can relate to your music, they are more likely to be loyal fans. This can help to build a strong fan base, which is essential for any successful music career.